CRMPower 2000 will focus on the widespread proliferation of Customer Relationship Management (CRM) technologies, applications and solutions in the e-business marketplace. It will provide Senior Corporate Executives, Marketing and Sales Directors, Customer Service Managers, Corporate Strategic Planners as well as IT and Telecom Professionals with novel insights into enterprise-wide CRM strategies. It will diffuse the hype about CRM and will demonstrate how an organization can implement and manage CRM solutions successfully and profitably. Powerful solutions and benefits that CRM and customer loyalty strategies deliver to both users and customers alike will be showcased.

As a Platinum Sponsor, IBM is demonstrating its leadership in, and commitment to, the new business strategies and technologies required to win in the Canadian CRM market. The CRM Services team has first-hand experience in transforming individualized processes into one streamlined customer-centric operation where customers are treated as a key asset. In addition, IBM’s e-business expertise helps expand a company’s capabilities and enhance customer service as well as prepares businesses for the future. With e-business technology, CRM solutions help ensure that information is accessible by anyone, anytime, anywhere. With the emergence of the CRM market, and the explosive growth of the Internet, IBM believes that CRMPower offers a compelling forum for organizations to learn about, and evaluate, the best-in-class technologies that will assure competitive advantage in 2000 and beyond.

"Thinking of the customer is not new. For consistently successful companies it's standard operating procedure. What brings you to the next level is how you think of customers. Viewing them as your most important asset - as relationships you invest in, nurture and grow. Every customer contact is an opportunity to increase the value of your customer asset, building loyalty, retention, increased sales and profitability. CRMPower 2000 provides a terrific forum to explore the world of possibilities available to leverage the power of these customer relationships," says Ralph Gwin, CRM services executive for IBM Global Services.

In the CRMPower Conference, industry experts and speakers from world-class user organizations will address powerful e-business strategies and IT solutions for key strategic business areas. These include: Marketing Automation, Sales Force Automation, Customer Support, Intelligent Customer Response, Lead Management, Help Desk, Campaign Management, Customer Data Analysis, Field Service Support, Executive Information Systems and Partner Relationship Management. Special sessions will cover the latest eSales, eCommerce, eMarketing, eService, eSupport and Customer Interaction Centres strategies. The Exposition will provide visitors the opportunity to witness, under one roof, the hottest CRM solutions at work. Ample networking opportunities will be available during the three-day event.

"We are pleased that IBM Global Services has joined the event as a Platinum Sponsor," says Jacob Gordon, President of the eCustomerWorld.com Institute and Chairman of CRMPower 2000. "IBM was named this month as ‘The Biggest Dot.Com of Them All’ by Business Week Magazine, which stated that ‘IBM is already generating more e-business revenue and certainly more profits than all of the top Internet companies combined.’ With over 130,000 consultants worldwide and over 18,000 completed e-business projects, IBM brings to the event an unmatched level of knowledge and expertise that will benefit every Conference delegate and every Exposition visitor."

About IBM

IBM is the world’s largest information technology company, with 80 years of leadership in helping businesses innovate. IBM is the only company that can provide end-to-end solutions that include hardware, software and services, offering unmatched an understanding of how businesses conduct their operations, and outstanding technical expertise to help transform any company into an e-business. For more information, please visit www.can.ibm.com.

IBM Global Services is the world's largest information technology services provider, with 1998 revenues of approximately $29 billion. Services is the fastest growing part of IBM, with more than 136,000 professionals operating in 160 countries. IBM Global Services integrates all of IBM’s capabilities, services, hardware, software and research to help companies of all sizes realize the full value of information technology.

About eCustomerWorld.com Institute

eCustomerWorld.com Institute is a division of eCustomerWorld.com, Inc, a private technology marketing, education and information publishing organization focused on business strategies & information technology solutions for the E-Commerce age.

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For further information, please contact:

Julie Andras
Marketing Communications
IBM Global Services
(416) 385-4841

Jacob Gordon
President & CEO
eCustomerWorld.com
(416) 467-0007