As a platinum sponsor, Baan Canada is demonstrating its ongoing commitment and leadership to the Canadian CRM market. Baan's CRM solutions enable sales, marketing and customer support organizations to work in collaboration to achieve total customer satisfaction. The result is improved relations at each phase of the customer lifecycle through a stronger customer intimacy across all touch points.

"Our clients have told us they're looking for a complete set of integrated components enabling them to provide complete, comprehensive customer information to all who need it," says Andy Amalfitano, senior vice president and general manager, Baan Canada. "We've listened to our customers and have developed solutions to help provide a more complete view of the customer from every conceivable angle. The benefits to our clients is they gain increased customer satisfaction, customer retention and optimized selling opportunities while their customers deal with knowledgeable sales and service representatives."

"We are pleased to have Baan Canada join the event as a Platinum Sponsor," says Jacob Gordon, president of the eCustomerWorld.com Institute and chairman of CRMPower 2000. "Baan is well-known in the industry for improving customer satisfaction and maximizing customer benefits with its eBusiness initiatives for its 13,000 plus customer base worldwide. Baan's international expertise, proven experience in CRM and participation at the show will benefit all the delegates."

CRMPower 2000 will focus on the widespread proliferation of Customer Relationship Management (CRM) technologies, applications and solutions in the e-business marketplace. It will provide senior corporate executives, marketing and sales directors, customer service managers, corporate strategic planners as well as IT and telecom professionals with novel insights into enterprise-wide CRM strategies. It will diffuse the hype about CRM and will demonstrate how an organization can implement and manage CRM solutions successfully and profitably. Powerful solutions and benefits that CRM and customer loyalty strategies deliver to both users and customers alike will be showcased.

The conference will feature industry experts and speakers from world-class user organizations that will address powerful e-business strategies and IT solutions for key strategic business areas. These include: Marketing Automation, Sales Force Automation, Customer Support, Intelligent Customer Response, Lead Management, Help Desk, Campaign Management, Customer Data Analysis, Field Service Support, Executive Information Systems and Partner Relationship Management. Special sessions will cover the latest eSales, eCommerce, eMarketing, eService, eSupport and Customer Interaction Centres strategies. The Exposition will provide visitors the opportunity to witness, under one roof, the hottest CRM solutions at work. Ample networking opportunities will be available during the three-day event.

About Baan Company

Founded in 1978, Baan Company (NASDAQ: BAANF; ASE: BAAN) is a global provider of enterprise business solutions. Baan Company offers a comprehensive portfolio of integrated services and best-in-class, component-based applications that span an organization's entire value chain including E-Business and Web Commerce, Customer Relationship Management, Enterprise Resource Planning, Supply Chain Management, and Corporate Knowledge Management. Deployed at more than 13,000 customer sites worldwide, Baan Company solutions enable organizations to drive strategic business growth, improve business processes, reduce operating complexity, and increase corporate flexibility.

Baan Canada is based in Mississauga, Ontario and has branch offices in Montreal and Calgary. Baan Company has dual headquarters in Barneveld, The Netherlands and Herndon, Virginia, USA and can be found on the World Wide Web at www.baan.com.

About eCustomerWorld.com Institute

eCustomerWorld.com Institute is a division of eCustomerWorld.com, Inc, a private technology marketing, education and information publishing organization focused on business strategies & information technology solutions for the E-Commerce age.

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For further information, please contact:

Peggy McMahan
Strategic
Ampersand Inc.
(416) 961-5595 ext. 438

Jacob Gordon
President & CEO
eCustomerWorld.com
(416) 467-0007