"We are pleased to welcome HP Canada as a sponsor," said Jacob (Jake) Gordon, President of the eCustomerWorld Institute and Chairman of Wi-FiPower 2004. "HP is known for its world class product innovation and the delivery of customer solutions that meet the changing IT demands of Canada's business community. Their participation in the event will greatly enhance the quality of the conference educational program and the product solutions showcase".

"HP is the industry leader in WLAN (Wireless Local Area Networks) and NSP (Network Service Provider) communications solutions. That is why customers such as Starbucks, the Greater Toronto Airports Authority, T-Mobile, along with hundreds of carriers around the world, have turned to HP to design, install and manage thousands of WLAN equipped locations" said Victor Garcia, Managing Principal, Wireless and Enterprise Mobility, Hewlett Packard (Canada) Co. "HP plans to share with attendees of the Wi-FiPower 2004 event some of secrets behind its success in the area of wireless and mobility. The HP list of successful private and public WLAN deployments includes airports, airline clubs, coffee-shops, restaurants, public areas, retail outlets, sports facilities, educational centers and enterprise campuses; as well as installations in the public safety, manufacturing, healthcare, transportation and lodging industries. More than one million Wi-Fi users depend daily on HP solutions," said Garcia.

"Polls by leading researchers have shown that many senior executives are very concerned with security and may not clearly understand the uses and benefits of wireless technology or mobility applications. HP Services has demonstrated how wireless LAN and enterprise mobility solutions can be deployed securely and reliably. HP Services' proven design, deployment and management capabilities have helped shorten our customers' learning curve and get them on the fast track to implementing a secure wireless and mobility environment. We are glad to be part of this conference, sharing our experience with Canadian Wi-Fi users", said Reg Schade, Vice-President and General Manager, HP Services Canada.

HP offers a full suite of WLAN solutions and building-block solution elements designed specifically to address enterprise customers, SMB, public sector, public WiFi and network service provider needs. These solutions fall into a range of categories, including full turnkey managed hotspot services, fully integrated wide area network (WAN)/Wi-Fi/digital subscriber line (DSL)/cable solutions and a complete line of consulting and integration services. In addition, HP offers a portfolio of carrier-grade, scalable solution elements configured to meet its customers' exact requirements.

HP is also world leader in Public and Private WLAN business consulting. HP has developed viable business models for carriers, wireless ISPs, airports, hotels and retail chains, also leading the charge in providing zero-CAPEX options for the deployment of Public WLAN and Private WLAN deployments. HP is a committee member an active participant in the Wi-Fi Alliance and one of the major contributors to WISPR and WECA.

Carrying the theme "The Canadian Wi-Fi & WLAN Landscape - Growth and Opportunity", the Wi-FiPower 2004 conference program will address the challenges of the industry "head-on" and deliver a wealth of practical and useful information. The conference will feature over 60 industry leaders, noted futurists, consultants and analysts who are making Wi-Fi a business reality, while speakers from world-class organizations will present best practices and lessons learned. The event will focus specifically on the drivers of this rapidly-evolving industry and its product and service offerings in the Canadian market.

Wi-FiPower 2004 will feature a comprehensive 3-day educational program that will explore the state of the industry, highlight the business imperatives, outline current and future trends, present latest innovations and development, explore powerful business applications and stress technology benefits. It will provide a framework for successful migration strategies and present proven implementation methodologies through enlightening case studies. The Conference will diffuse the hype about Wi-Fi and will showcase how an organization can implement and manage Wi-Fi and wireless LAN solutions successfully and profitably. Delegates will discover forward-thinking strategies and will gain invaluable direction on how these technologies will create new business models and change the way business and consumers interact. They will learn how to boost business performance and how to become more responsive to market needs.

For more information about Wi-FiPower 2004 or to register for the show, please visit the event website at http://www.Wi-FiPower.com.