The supplement will focus on the benefits of public and enterprise Wi-Fi, and will showcase how Canadian businesses and consumers alike can leverage the tremendous benefits of Wi-Fi technology by extending the boundaries of their wireless connectivity, increasing productivity and becoming more competitive.

The main portion of the editorial will be dedicated to the state of the Wi-Fi industry and its future trends. It will explain what Wi-Fi is and how is it being used today as a key competitive differentiator. The supplement will also describe several Canadian Wi-Fi success stories that will illustrate the business objectives, successful implementation strategies, delivered benefits, and lessons learned.

The editorial will also serve as a prelude to "Wi-FiPower 2004 - Canada's Premier Wi-Fi Business Solutions Show" which will be held at the Metro Toronto Convention Centre on March 1-3, 2004. The supplement will also outline the conference program, introduce the speaker panel and present the exhibitors who will feature their Wi-Fi solutions in an industry-wide trade show.

"We are delighted to publish the first-ever Canadian Wi-Fi industry supplement in conjunction with a Canadian daily business newspaper", said Jacob Gordon, President of eCustomerWorld Institute and Chairman of Wi-FiPower 2004. "The profile of the typical National Post reader and the extensive reach of its subscription base within Canada's business community will no doubt create awareness about Wi-Fi solutions among top corporate executives. The supplement will help propel the Canadian Wi-Fi industry to new heights and help make Canadian businesses, government and industry more competitive and more responsive to their customer's needs."

All eCutomerWorld Institute clients and prospects will be alerted, via email, two days prior to publication date so that they can pick up a copy of the National Post in nearby newsstands. Those who reside outside Canada and wish to receive a complimentary copy of the special Wi-Fi supplement are requested to send an email stating their full name, title and mailing address to supplement@Wi-FiPower.com. Copies of the Wi-Fi supplement will also be circulated to all attendees of the Wi-FiPower 2004 Conference & Exposition.

This special Wi-Fi supplement presents a unique marketing opportunity to all players in the Canadian Wi-Fi industry by allowing them to advertise their Wi-Fi solutions, products and services. To encourage broad industry participation, discounted advertising rates are being offered. All Wi-FiPower 2004 Sponsors and Exhibitors qualify for further discounted rates.

The editorial content for this special interest supplement is being prepared by the eCustomerWorld Institute. Advertising space is limited; interested advertisers are invited to contact the eCustomerWorld institute for further details via email at supplement@Wi-FiPower.com or by calling 416-467-0007.

Space booking deadline is January 20rd. Material deadline is January 27th.

About eCustomerWorld Institute:

The eCustomerWorld Institute is a pioneer and a market leader in promoting business productivity through breakthrough technologies across Canada. Since 1989, the eCustomerWorld Institute and its affiliated organizations have staged numerous national technology trade shows and conferences in Toronto and across Canada. Wi-FiPower 2004 will mark the 15th anniversary of a proud tradition and successful business operations. The Institute is a division of Jake Gordon and Associates, Inc. For more information about the event please, visit www.eCustomerWorld.com.

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For further information, please contact:

eCustomerWorld Institute
Jacob (Jake) Gordon, P.Eng.
Chairman, Wi-FiPower 2004
jake@Wi-FiPower.com