Through the cooperation between the faculty of Seneca College’s School of Marketing and e-Business and the eCustomerWorld Institute, more than 50 students were given the opportunity to take an active role in this important annual industry event.

Over the course of the 3-day event, the students helped with the staging of various educational venues at both the Conference and the Exposition. Their presence at the event provided them with an excellent first-hand opportunity to learn about the latest eBusiness innovations and market trends, as well as to network with the movers, shakers and decision makers of this industry.

"Both educators and students have an on-going challenge to keep pace with the changes that are taking place in the Canadian eBusiness industry," said Jacob Gordon, president and CEO of the eCustomerWorld Institute. "The industry is expecting Canadian colleges and universities to supply an constant stream of qualified and knowledgeable candidates for employment to meet the growing demands of this fast-paced industry. At the same time, educators are working diligently to provide their students with the skills and know-how that will ease their integration into the workforce and position them for successful careers in this competitive market. We trust that this initiative between Seneca College and the eCustomerWorld Institute will help overcome this insurmountable challenge."

Corinne Falconer, chair, School of Marketing and e-Business said, "I strongly support the opportunities for students and industry to work together. The eCustomer World 2001 Conference and Exposition gave Seneca’s Marketing students an excellent ‘hands-on’ experience. Participating students applied their College education in an important industry forum and brought back valuable lessons... that they subsequently integrated and applied in their program of study. We are proud of our students and thank the eCustomerWorld Institute for their foresight and collaboration."

About Seneca College

Seneca College of Applied Arts and Technology is the largest college in Canada with 100,000 full and part-time students on eight campuses across Toronto. Seneca provides career education and training, the key to graduate success in the global economy. Every Seneca program is developed to a high academic standard, integrated with information technology, combined with technical and transferable skills, and reinforced by opportunities for ongoing education and re-training.

About ECWI

The eCustomerWorld Institute is committed to encourage Canadian innovation and leadership. Its mission is to assist businesses to become more profitable and more competitive and the Institute plans to undertake collaborative research and development projects with the industry, the public sector and academia. Market surveys will allow the Institute to identify and gauge present market needs and future expectations. User surveys will provide effective ways to monitor the behaviour patterns of organizations and consumers alike. The Institute will disseminate the results of its research to its private clients on a consultative basis. For the business community at large, the Institute will offer a wide range of eBusiness education, consisting of conferences, seminars & training programs through the ECWI University. The Institute will also provide information through white papers and publications, as well as a free subscription to an electronic eBusiness newsletter and other online resources.

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For more information about Seneca College, please contact Media Relations at (416) 491-5050 ext. 2350.

For more information about ECWI, please contact (416) 467-0007.