"We have just posted an extensive Exhibitor Perspective and Sponsorship Opportunity sections on the event website to provide all Wi-Fi industry players with all the necessary information they need to plan their participation in this important event" said Jake (Jacob) Gordon, President and CEO of the eCustomerWorld Institute and Chairman of the Wi-FiPower 2004 event. "As promised, we expect to publish the preliminary information about the conference educational program and the Call for Speaker within the next few weeks."

The Exhibitor Perspective outlines to exhibitors how they can leverage the event and its integrated marketing and public relation campaign that will unfold across Canada, to meet their marketing and sales objectives. More specifically it highlights how you can:

• Reach Highly Qualified Buyers for Your Product and Services
• Benefit from an Integrated Marketing Campaign Across Canada
• Reach The Premier Canadian List of IT Executives™
• Meet with Accredited Members of the Canadian Media, Influential Industry Consultants and Financial Analysts
• Network with Industry Visionaries and Key Players That Drive this Industry
• Exhibit Your Products in a Prime Venue at a Cost Effective Manner
• Enjoy Hassle Free Participations and Exemplary Service
• Increase Sales and Maximize your ROI

The sponsorship section of the website outlines the four (4) sponsorship levels opened to Wi-FiPower 2004 exhibitors: Diamond, Platinum, Gold and Silver and the different sets of benefits and exposure provided by each sponsorship level.

About ECWI

The eCustomerWorld Institute is committed to encourage Canadian innovation and leadership. Its mission is to assist businesses to become more profitable and more competitive and the Institute plans to undertake collaborative research and development projects with the industry, the public sector and academia. Market surveys will allow the Institute to identify and gauge present market needs and future expectations. User surveys will provide effective ways to monitor the behaviour patterns of organizations and consumers alike. The Institute will disseminate the results of its research to its private clients on a consultative basis. For the business community at large, the Institute will offer a wide range of eBusiness education, consisting of conferences, seminars & training programs through the ECWI University.

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For more information about ECWI, please contact (416) 467-0007.