TORONTO, MAY 18, 2004 - /CCNMatthews/ Jake Gordon & Associates, Canada's leading IT event management group, is pleased to announce the launch of SMB World, a new conference & exposition that will be held in major metropolitan centers across Canada. SMB World™, Canada's Small & Medium Business Show, will focus on strategic business and IT solutions for the Small and Medium Business (SMB) market segment.

The Canadian SMB market encompasses over 1 million Canadian businesses - more than 99% of all Canadian firms - and represents the majority of Canada's corporate revenues. These organizations have a unique set of challenges and require sophisticated business and IT solutions tailored to meet their needs. While most enterprises strive to improve productivity, increase revenue, reduce costs and gain a competitive edge, these objectives are paramount in the SMB space to maintain business viability and longevity.

"The SMB market holds enormous growth potential for Canadian vendors, particularly those in the IT industry," said Jacob (Jake) Gordon, president & CEO of Jake Gordon & Associates. "However, tapping and selling into this market represents a major challenge for these vendors, as they need to reposition their organization, products & distribution channels to address the rapidly changing needs of SMBs."

The SMB World™ event aims to bridge the gap between SMB users and suppliers. It will create a unique environment featuring a specially targeted educational program and exposition that will showcase a wide array of technology, business and financial solutions. The event will be staged in several regions across Canada to provide SMBs with access to local suppliers, partners and solution providers. This regional approach, combined with a unique showcase of innovative SMB solutions under one roof, will act as a catalyst to attract SMBs to this networking event.

"SMB World™ will be an invaluable marketing venue to companies striving to tap into this growing market," added Gordon. "The event will benefit from our extensive experience staging cross-Canada educational programs. Over the next few months, we will be consulting with SMBs, trade associations, boards of trade and leading suppliers to fine-tune our activities for each region. Following these consultations, we will be publishing comprehensive information about the events, including specific dates and locations."

Trade associations and suppliers interested in participating in these events are invited to contact us at SMBWorld@JakeGordon.com or call JG&A at 416-467-0007. For more information, please visit the event website at www.SMBWorld.com.

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For further information, please contact:

Jake Gordon & Associates
Jacob (Jake) Gordon, P.Eng.
Chairman, SMB World
SMBWorld@JakeGordon.com

Legal Notes: SMB World, IP World Canada, Wi-FiPower and eCustomer World are the trademarks or registered trademarks of Jake Gordon & Associates, Inc. © Copyright 2004 - Jake Gordon & Associates, Inc. All Rights Reserved.