"We are pleased to welcome Intel as a sponsor," said Jacob (Jake) Gordon, President of the eCustomerWorld Institute and Chairman of Wi-FiPower 2004. "Intel Canada has joined with other top-tier Canadian telecommunications and wireless industry players whose participation in the event demonstrates their market leadership and commitment to technological innovation and delivery of high-value solutions that fulfill increased customer needs for wireless computing and mobility."

Carrying the theme "The Canadian Wi-Fi & WLAN Landscape - Growth and Opportunity", the Wi-FiPower 2004 conference program will address the challenges of the industry "head-on" and deliver a wealth of practical and useful information. The conference will feature industry leaders, noted futurists, consultants and analysts who are making Wi-Fi a business reality, while speakers from world-class organizations will present best practices and lessons learned. The event will focus specifically on the drivers of this rapidly-evolving industry and its product and service offerings in the Canadian market.

The convergence of computing and communications is happening and is becoming a mainstream trend. Wireless handsets and handheld devices are getting smarter and laptops based on Intel's new Centrino mobile technology are being designed to communicate without wires. Intel expects to have 20,000 hotspots verified to work with Centrino mobile technology world wide in 2003. Research analysts estimate that the number of Wi-Fi hotspots for public use will multiple in the next two years attracting over 40 million users by 2005. Intel is developing technologies and products to accelerate wireless computing. The ability to work in the office, at home and on the road, without wires allows business to be done in real-time. This allows business to be more responsive to its customers improving competitiveness.

Wi-FiPower 2004 will feature a comprehensive 3-day educational program, that will include eight conference tracks and more than 30 conference sessions. It will explore the state of the industry, highlight the business imperatives, outline current and future trends, present latest innovations and development, explore powerful business applications and stress technology benefits. It will provide a framework for successful migration strategies and present proven implementation methodologies through enlightening case studies. The Conference will diffuse the hype about Wi-Fi and will showcase how an organization can implement and manage Wi-Fi and wireless LAN solutions successfully and profitably. Delegates will discover forward-thinking strategies and will gain invaluable direction on how these technologies will create new business models and change the way business and consumers interact. They will learn how to boost business performance and how to become more responsive to market needs. For more information about the event, please visit www.Wi-FiPower.com.

About Intel:

Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.ca.

About eCustomerWorld Institute:

The eCustomerWorld Institute is a pioneer and a market leader in promoting business productivity through breakthrough technologies across Canada. Since 1989, the eCustomerWorld Institute and its affiliated organizations have staged numerous national technology trade shows and conferences in Toronto and across Canada. Wi-FiPower 2004 will mark the 15th anniversary of a proud tradition and successful business operations. The Institute is a division of Jake Gordon and Associates, Inc. For more information about the event please, visit www.eCustomerWorld.com.

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For further information, please contact:

Intel Canada
Doug Cooper
Canada Country Manager
doug.cooper@intel.com

eCustomerWorld Institute
Jacob (Jake) Gordon, P.Eng.
Chairman, Wi-FiPower 2004
jake@Wi-FiPower.com

Legal Notes: Wi-Fi is a registered trademark of the Wi-Fi Alliance. Wi-FiPower, VoicePower, CRMPower, eCustomer World, and eCustomerWorld.Institute are the trademarks or registered trademarks of eCustomerWorld.com, Inc.

Copyright 2003 - eCustomerWorld Institute. All Rights Reserved.